The Ruby Group headed by its founder and CEO Michael Struck is opening its second Swiss hotel in Geneva. Following the opening of their Zurich hotel, scheduled for 2021, the Group plans to open a further 220-room hotel at the beginning of 2022.
The new Ruby Hotel will be located right in between the rue de Rhône and the rue du Marché – the two biggest shopping streets in Geneva, so right at the heart of the city. The hotel entrance will be in the famous Malbuisson Passage. The Lake Geneva promenade is 200 m away from the new hotel site and the Geneva Old Town can be reached on foot in just a few minutes. The hotel will be created from three existing buildings, one of which has a historic facade. The seventh floor will feature a roof terrace with an atrium at the centre which will also be accessible from the public areas. The Molard tram station and bus stop is located in the immediate vicinity providing the hotel with ideal access to local and long-distance public transport options.
The hotel is being designed in accordance with Ruby’s Lean Luxury Philosophy which features a location in the heart of the city with outstanding design and high-quality furnishings as essential elements. And this is made affordable by consistently avoiding anything superfluous or non-essential. “This works because we base our design on the model of modern luxury yachts and confine our luxury to a relatively small area, simply omitting non-essentials. Our management methods are also quite different from the usual practice in the industry as we utilise our own technical solutions. We plan and construct in modular form, adopt a more centralised approach and make a consistent effort to automate procedures behind the scenes. This helps us to make a luxurious and unique hotel experience affordable for our guests,” explained Michael Struck. “In this way, we will be able to exploit a previously unfilled niche in Geneva, one of the most stable hotel markets in Switzerland,” he added.
The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with its Lean Luxury philosophy. By having a lean organizational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for modern, cost- and style-conscious customers. Founded in 2013, the group already operates eight Ruby hotels, with 17 additional hotels either under construction or in the planning phase of construction. With the Ruby Asia joint venture, founded in 2018, Ruby is expanding into Asia. Additionally, in Munich and Hamburg, Ruby offers Ruby Works: perfectly equipped workspaces and a creative ambiance with access to an inspiring office community. Financially strong partners support the expansions of Ruby. ECE Group; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; Michael Hehn, entrepreneur and Michael Struck jointly hold the company shares.
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