The Munich-based hotel group is planning to launch a new project in Stuttgart in the spring of 2023. For the first time, Ruby will be combining its Lean Luxury philosophy for a hotel and a co-working space under one roof. The Ruby Hotel with 150 guestrooms and Ruby Works covering an area of 1,700 square metres (approx. 190 workstations) will take over the top floor of the city shopping mall. The Gerber mall’s central location in the city centre within walking distance of the town hall square, combined with its attractive industrial style with high, open ceilings and exposed concrete, is an ideal urban location for Ruby in Stuttgart.
It is the second time a Ruby Hotel has been integrated into a shopping mall and the first time actual retail space has been converted for this purpose. The challenging conversion work of the 8,000 m² space is scheduled to start in the autumn of 2021 in collaboration with the Stuttgart architecture firm, BWK Architekten. The Gerber shopping mall is owned by the life and pension assurance company, Württembergische Lebensversicherung AG.
“As a conversion of former retail space right in the heart of the city, the Gerber project represents a ground-breaking milestone for us. We have created completely new room types for this project adapted to the challenging floor layouts. The excellent location, high ceilings and unusual style of the building are a perfect match for our lean luxury philosophy and the project therefore represents an attractive new addition to the Stuttgart hotel market,” commented Michael Patrick Struck, CEO and founder of Ruby Group.
In view of the current challenges faced by shopping malls, it is not just an opportunity for Ruby Group to exploit synergies but is also a decisive step towards the growth of the Gerber shopping mall itself. Klaus Betz, Head of Real Estate at the Württembergische Lebensversicherung AG said: “We are delighted that the Gerber shopping mall is increasingly turning into a mixed-use development and indeed is being perceived as such. This is where an attractive building offering local amenities such as retail units and restaurants focusing on quality and sustainability, also accommodates office space and a hotel development. The fact that we were able to acquire Ruby is an important milestone in Gerber’s strategic development and a sensible addition to our overall concept. This project means that we are combining more than six types of use in one development which complies with “The City of Short Distances” concept.”
Ruby will also apply its lean luxury philosophy to the Gerber project. A location in the heart of the city, top design and high-quality execution of the essentials. And all this is made affordable by consistently avoiding the use of any superfluous and non-essential items.
The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with its Lean Luxury philosophy. By having a lean organizational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for modern, cost- and style-conscious customers. Founded in 2013, the group already operates eight Ruby hotels, with 17 additional hotels either under construction or in the planning phase of construction. With the Ruby Asia joint venture, founded in 2018, Ruby is expanding into Asia. Additionally, in Munich and Hamburg, Ruby offers Ruby Works: perfectly equipped workspaces and a creative ambiance with access to an inspiring office community. Financially strong partners support the expansions of Ruby. ECE Group; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; Michael Hehn, entrepreneur and Michael Struck jointly hold the company shares.