Munich, March 2021

Ruby Hotels launch Ruby Louise in Frankfurt

 

Ruby Hotels, the Munich-based hotel brand and pioneer of the ‘Lean Luxury’ philosophy has opened its first property in Germany’s financial centre, Ruby Louise in Frankfurt am Main.

Ruby Louise comprises of 215 rooms spread over eight floors, an open-plan check-in, bar and café area and chill out lounge, connected via a spiral staircase from the bar. At the heart of the property lies a 400m2 roof terrace, providing a green oasis in the middle of the city centre for guests and Frankfurt locals alike.

The hotel is named after Louise von Rothschild, the wife of a banker who lived in Frankfurt in the 19th century. The well-educated and socially committed citizen donated, among other things, a private hospital and the Clementine Children's Hospital to the city.  

The interior design picks up on the history of Germany‘s Biedermeier era - characterised by the retreat into one's own four walls, a newly discovered cosiness and an increased desire for walks through gardens and nature. To counteract any stuffiness, street art and graffiti skilfully create a link to modern Mainhattan. German street artist Big Birne has created a vibrant mural of Louise herself in larger-than-life form, which overlooks the lounge on the 7th floor. Lovingly selected original antiques bring charm to the public areas, from the Biedermeier desk and typical leather boots to a genuine Biedermeier bonnet. The bar design plays with a high-quality, contrasting mix of gleaming copper, white marble and raw concrete and is the focal point of the public areas, which extend over two floors and are connected by a spiral staircase.

On the 400m2 roof terrace, countless apple, pear and cherry trees and herb beds transform the entire outdoor area into a garden typical of the Biedermeier era. Equipped with sun loungers, fatboys, a rooftop bar, numerous tables and a garden pavilion, there is always a cosy corner to be found in the green oasis. An original Landau carriage serves as a focal piece, behind which the Frankfurt skyline rises impressively.

Centrally located down a quiet side street in the heart of Frankfurt, between the Alte Oper and Goetheplatz/Roßmarkt, all of the city‘s main attractions are within walking distance. The international luxury boutiques of Goethestraße are right on the doorstep, and the Hauptwache and Taunusanlage S-Bahn stations are a relaxed five-minute walk away. Frankfurt's famous Fressgass', with its restaurants and bars, is also around the corner.

Catherine Angulo will take over the management of the hotel. The experienced hotel manager has managed various hotels in London and New York over the past 20 years. "Our Ruby Louise is ideally located in the newly built Junghof Plaza in the heart of Frankfurt, with a huge roof garden that is open to all Frankfurt residents. We expect a recovery soon on the part of business travel and gastronomy and look ahead with confidence," says Angulo.

"Frankfurt as an international financial centre is an excellent location for Ruby and the next logical step in our expansion" adds Ruby Hotels CEO and Founder Michael Struck. "Even if we would have wished that the vaccination rate was already further advanced. We think and act in the long term. Frankfurt is and will remain a highly attractive hotel and restaurant location in the future."

The latest Ruby Hotel follows the company’s Lean Luxury philosophy: a location in the heart of the city, top design and quality furnishings concentrating on the essentials. And made affordable by consistently dispensing with superfluous and non-essential items. "This works because, following the example of modern luxury yachts, we fit our luxury into a relatively small area and simply leave out the non-essentials. We also organise ourselves with the help of our own technical solutions in a completely different way than is usual in the industry. We plan and build more modularly, centralise more and automate consistently behind the scenes. This helps us to make a luxurious and unique hotel experience affordable for our guests," says Struck on the company's approach.

Ruby guests can choose from five room categories, from the friendly NEST Room, with approx. 13 sqm, COSY Rooms with approx. 15 sqm, LOVELY Rooms for the weekend for two, approx. 18 sqm, as well as WOW Rooms with 22 sqm and the spacious LOFT Rooms with 30 sqm.

 

Nightly rates at Ruby Louise start from 89-179 euros, room only. Nightly rates during the opening period start from 79 euros. For more information or to book, please visit www.ruby-hotels.com/louise

 

Ruby Louise Hotel & Bar
Neue Rothofstraße 3
DE-60313 Frankfurt am Main

Press release (PDF)