Munich, February 2019

RUBY HOTELS SECURES FIRST PROJECT IN THE NORDICS

Ruby Hotels is starting the new year with good news: The young hotel group founded by CEO Michael Struck has secured its first project in the Nordics, in the Finnish capital of Helsinki.

Set within a historic 19th-century building, the new hotel will be located in Helsinki’s charming Kruununhaka district, an area renowned for its beautiful Jugendstil art-nouveau architecture. Enjoying a central position between the city’s main railway station and the hip district of Kallio, guests will be just steps from hotspots including the harbour and marketplace, Helsinki cathedral and the beating heart of the local nightlife, Tori Quarters.

A strong entry into the Nordic market

Ruby is collaborating with real estate partner ICON Real Estate, a Finnish project developer based in Vaasa with an impressive track record in Helsinki’s inner city, on what will be the brand’s first Nordic project.

A historic building complex consisting of a main house and an annex (Mariankatu 23 and Maneesikatu 7) will house the Finnish Ruby hotel, which will include 142 guest rooms, a 24-hour bar and breakfast area, a pavilion in the court yard as well as an outside terrace. “It’ll also be the first of our hotels to feature a sauna. We‘ve let Finnish tradition convince us!“ commented Struck. Built in 1885, the historic building is set in the same plot which housed Finnish national poet Johan Ludvig Runeberg.

Beyond the rich history of the buildings themselves, the neighbourhood of Kruunuhaka is the oldest in the city of Helsinki. The neighbourhood is the location for many historically important buildings such as the presidential palace, located in the opposite end of Mariankatu, next to the marketplace.

The Ruby Helsinki development is a part of a half-city-block-sized (10,000 m²) real estate project which will revitalise the neighbourhood, with a further 50-60 luxury apartments ranging from studios to 4-bedroom apartments also under construction next door.

A lean form of luxury

Just like the group’s other houses, the new hotel will follow Ruby’s ‘Lean Luxury’ philosophy: a top location, high-quality fittings and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential.

“This works because we accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services. Thanks to proprietary technical innovations, we plan, build and organize ourselves differently from conventional hotels. To be precise, we plan and build in a very modular way and centralize as well as automatize processes behind the scenes wherever possible. This helps us create a luxurious and unique hotel experience at an affordable price” explains Struck. Every hotel is designed and developed individually, referencing local themes and stories.

An additional nine hotels under construction

Additional Ruby hotels are currently in the works; with the support of renowned partners, Ruby will open nine new hotels by the year 2021. These will be opened in locations that include London, Zurich, Cologne and Frankfurt. Another hotel will open in Shanghai in a few months. For Ruby, signing the Finnish project marks an entry into the highly competitive Nordic market, which holds a lot of potential for contemporary, innovative concepts like Ruby.

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