The Munich-based Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers.
Founded in 2013, the Group already operates fifteen Ruby hotels, with a further 18 hotels under construction or in the planning phase. Ruby is expanding into Asia with the joint venture Ruby Asia, founded in 2018.
Ruby also offers Ruby Workspaces in Munich, Hamburg, and Dusseldorf – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community.
Financially strong partners support Ruby’s expansion. ECE Group; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the entrepreneur Michael Hehn, and Michael Struck jointly hold the company shares.
To us, luxury means laid-back comfort instead of formalities. Inspiring people instead of pretty facades. Character and soul instead of polished surfaces. No expensive prestige addresses, but where the authentic heart of the city beats.
We love our neighbourhood and we constantly contribute to the creative scene as well as to the environment. This is what feels right to us. We prefer rough edges instead of slipperiness, nonchalance over exaggeration, laughing loudly and heartfully instead of gossiping quietly.
To us, lean means not paying for things you don’t need or want. We consistently leave away things we deem as unimportant.
And since we are also architects and software engineers, we also act lean behind the scenes: We organize ourselves quite differently than conventional hotels and office center.
We consistently use IT where it makes sense. We plan, create and build skillfully, to make the most of the space available. This is how we save us and you a lot of money. It feels right.